![]() Sramana has authored Entrepreneur Journeys, a series of books focused on demystifying entrepreneurship, all available from : Entrepreneur Journeys Bootstrapping, Weapon Of Mass Reconstruction Positioning: How To Test, Validate, And Bring Your Idea To Market Innovation: Need Of The Hour The Other 99% (Entrepreneurs): Fortune In The Middle Of The Pyramid Feminine Feminism and Seed India: How To Navigate The Seed Capital Gap In India. Sramana has developed a well-regarded methodology for Positioning which she has used repeatedly in different situations and across a variety of market segments. She has also created major growth strategies through new market penetration, M&A, industry roll-ups, etc. Sramana has a proven track record in turnarounds, both small private companies (Example: think3, with Joe Costello) and divisions of larger companies (Example: a $100 million business unit of Cadence, with Lavi Lev). Her work has also included numerous startups and VCs, and she played interim VP Marketing roles for seven such ventures. Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept.Īs strategy consultant, Sramana has consulted with over 80 companies, including public companies such as SAP, Cadence Design Systems, Webex, KLA-Tencor, Best Buy, MercadoLibre and Tessera among others. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education.Īs an entrepreneur CEO, Sramana founded three companies: Dais (off-shore software services), Intarka (sales lead generation and qualification Software VC: NEA) and Uuma (online personalized store for selling clothes using Expert Systems software VC: Redwood). Sramana Mitra has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. This data, in turn, helps instructors improve quality and content for their learners, thus accelerating the entire cycle of course development and consumption. The increasing volume and frequency of these interactions allow Udemy to generate meaningful insights that provide real-time feedback and analytics for these instructors. Its expert instructors continuously generate new courses and update existing ones, while its marketplace encourages engagement on the in-demand topics. Over the past few years, Udemy has created a flywheel of content creation, engagement, and continuous content optimization. It has a portfolio of customers like Adidas, General Mills, Toyota, Wipro, Pinterest, and Lyft who are developing and administering subscription-based professional development courses on its platform. Today, Udemy boasts of more than 44 million learners, 65,000 instructors, and 594 million course enrollments. When Gagan attended my roundtable in 2011, Udemy had a very modest list of 150 completed courses on the site, with only about 10 of those monetizing. For the next two years, Eren and his co-founders bootstrapped to set up Udemy. ![]() However, when it was not very successful, he dropped the idea for then and joined SpeedDate as an engineer out of Silicon Valley. Eren had tried to set up a live stream version of Udemy in 2007. Udemy was founded by Eren Bali, Gagan Biyani, and Oktay Caglar in 2010. Photo Credit: Peggy_Marco / Pixabay Udemy’s Offerings San Francisco-based Udemy, which went public on Nasdaq last week under the ticker UDMY, estimates that its market opportunity in online learning is $223 billion of which the global corporate opportunity is $71 billion and the global consumer opportunity accounts for the balance $152 billion in 2021. However, the pandemic has accelerated the transition of corporate training, and in some cases, higher education, to the online medium. Most of this instruction was conducted offline before the pandemic. According to a recent HolonIQ study, the global online and offline education market was worth $2.6 trillion across K-12, higher education, corporate training, and online learning in 2019.
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